The first generation of warehouse execution systems (WES) brought a new level of orchestration to automated warehouses. The next generation promises to bring a new level of optimization and productivity to the conventional warehouse. Get ready for WES 2.0.


In June of 2007, I toured a recently opened 552,00-square-foot expansion to American Eagle’s Ottawa, Kan., distribution center. The new space was unique in several ways, at least in my experience at the time, and was a precursor of things to come.

First, while no one was using the terms multi-channel or omni-channel at the time, the facility was designed to manage inventory across three different brands—all stored in a central reserve storage area—and to fulfill orders across multiple sales and distribution channels.

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Source: Bob Trebilcock, Modern Materials Handling Magazine