Softeon Fulfill 2026 is officially in the books! Thank you to everyone who joined us at the AC Hotel Reston in Reston, Virginia. For those who couldn’t attend in person, here’s a look at how our attendees were empowered to accomplish limitless goals during our event.
Day 1: A Warm Welcome
The event kicked off the evening of April 27 with a lively outdoor welcome reception, complete with live music, appetizers, pasta station, and drinks. It was a pleasure to reconnect with customers and partners and give them a sneak peek of the insightful sessions and presentations designed to address their warehouse management needs.
Day 2: Insightful Sessions and Keynote Highlights
The first full day of sessions began with a warm introduction from IFS Softeon’s leadership team, including CEO Jim Hoefflin and CRO Patrick Maley, who emphasized the importance of focus.
The leadership team shared a comprehensive update on IFS Softeon’s achievements, covering:
- Year in review
- Company values
- Support update
- IFS Softeon acquisition
- Softeon AI Layer (SAIL)
After the welcome from Softeon’s leaders, CRO Patrick Maley had a conversation with B. J. Novak. Novak, a writer, actor, and comedian best known for his work on NBC’s Emmy Award winning comedy The Office, sat down for a wide-ranging conversation, opening up about his early influences, how he approaches creativity and confidence, what makes great comedy, using humor at work, writing “Diversity Day,” navigating comedy today, what he learned from Quentin Tarantino on Inglourious Basterds, his thoughts on AI, and what it was like joining the cast for The Devil Wears Prada 2.
Product Roadmap and Breakout Sessions
Softeon’s VP of Product Management, Suresh Bhaskaran, gave an in-depth look at Softeon’s product roadmap, highlighting key features from the latest releases (25.2 and 26.1) and what’s coming next. Key updates from release 26.1 include:
- Enhanced document capture
- Resource management
- UI / UX Improvements
- AI initiative
- Technical updates
Moving to the afternoon, attendees took advantage of the Solution Center where they had the opportunity to explore our solutions deeper and ask questions in a 1-1 setting with Softeon’s experts. Next, they had the choice of attending three of six breakout sessions. The sessions covered:
- Closing the Execution Gap: Turning Labor Plans into Hourly Action (Takt) – Closing the warehouse labor execution gap and turning better planning into real, on-the-floor performance
- Speed to Value: How to Deliver Quality in your WMS (Tryon Solutions) – Keeping your WMS competitive through smarter updates and continuous improvement
- Driving Smarter Labor: Brooks Sports’ Journey to Integrated Workforce Optimization with Brooks and Longbow Advantage – Building a unified labor strategy that improves productivity and cuts costs
- How Do It Best Uses DOM to Fulfill Customer Demand (Do it Best) – Turning order complexity into smarter, real-time fulfillment decisions
- Unlocking Workforce Potential with Labor Management – Improving productivity and reducing costs with smarter labor insights
- From Order to Delivery: Smarter Fulfillment with Distributed Order Management – Driving faster delivery and lower costs with smarter order decisions
The breakout sessions sparked valuable conversations and knowledge-sharing between both customers and partners in an intimate setting.
The day wrapped with a look at how Softeon is improving customer support. The focus is on faster resolution times, clearer communication, and smoother workflows, without losing the human touch. The team shared how they’re reducing bottlenecks, connecting tools, and using feedback to keep improving. It closed with a panel of Softeon experts discussing how self-service is evolving with the Claude AI agent. It helps teams find answers faster, simplify daily work, and make more confident decisions.
After a full day of learning, attendees enjoyed an evening at the Steven F. Udvar-Hazy Center – National Air and Space Museum. The evening included remarks from Nicole Stott, who spoke about her book Back to Earth: What Life in Space Taught Me About Our Home Planet – And Our Mission to Protect It. She shared how her time in space changed the way she thinks about teamwork, creativity, and caring for the planet. Afterward, guests explored the Museum, taking in iconic aircraft and space artifacts while continuing conversations in a setting that fit the night’s focus on “innovation and exploration “Innovation Takes Flight.”
Day 3: Closing with a focus on empowering customers and partners
The final day kicked off with Daniel Gagnon of The Lumens Group, who opened with a look at the bigger forces reshaping healthcare logistics. He pointed to shifts in disease, growing environmental pressure, an aging workforce, and rapid advances in technology all hitting at once. The takeaway was simple: the supply chains that worked in the past won’t be enough going forward, and companies need to rethink how they operate to keep up.
That was followed by Kevin Miller from IFS, who focused on what change looks like in practice. He walked through how Industrial AI is being used to handle disruptions, adjust labor and inventory in real time, and keep operations running smoothly. The session stayed grounded in real examples, showing what’s working today and how teams are putting it into action.
After that, breakout sessions focused on the real-world side of things. The conversations were practical and straightforward, centered on what teams are dealing with day to day and how they’re working through it. It was a chance to hear what’s actually working and take away ideas that can be applied right away.
Sessions included:
- The Intelligent Supply Chain: How AWS is Connecting the Warehouse to the Enterprise, presented by AWS – Using AI and machine learning to connect systems and optimize the full supply chain
- The Network Advantage: How SPS Powers Your Business Across the Supply Chain, presented by SPS Commerce – Moving beyond EDI with smarter, more connected supply chain operations
- Mission Possible: Completing Our First WMS Installation in Under 5 Months and Charting the Path for 25 More Sites, presented by Alpine and IFS Softeon – Avoiding pitfalls to scale WMS across multiple sites successfully
- Navigating the Upgrade to Standard Product: A Real-World Case Study, presented by Flex Logistics and IFS Softeon – Planning a smoother WMS upgrade with real-world insights
The second-to-last session of the day on the main stage looked at how AI is starting to show up in real ways across the Softeon platform. The team shared updates on SAIL, along with how Claude is helping people find answers faster and make decisions more quickly. They also walked through how AI-driven agents are being used on the warehouse floor to support teams and keep things moving. Real examples helped bring it to life, showing where it’s already making a difference.
The event’s closing session featured an engaging IFS Softeon panel, with CEO Jim Hoefflin, CRO Patrick Maley, CTO Mark Fralick, VP Solution Delivery Brian Pier, VP Product Management Suresh Bhaskaran, VP Account Management Jack O’Malley who offered insights and answered questions the audience had around navigating today’s challenges, optimizing labor, using data more effectively, and exploring how AI can support future success.
Looking Ahead
As Softeon Fulfill 2026 comes to a close, we want to extend our heartfelt thanks to everyone who attended and sponsored. In addition to our Platinum Sponsor, Tryon Solutions and Gold Sponsors, AWS and SPS Commerce who had speaking sessions, we are also grateful to our Silver Sponsors, Accenture, Alpine Supply Chain Solutions, enVista, Longbow Advantage | Rebus, Spinnaker SCA, and Takt.
Over these three incredible days, we explored innovative strategies, transformative technologies, and powerful insights to help our customers navigate the complexities of the ever-evolving supply chain landscape. From thought-provoking keynotes to intimate breakout sessions and lively celebrations, we hope each attendee left with valuable takeaways and connections that will drive their future success.
We look forward to continuing this journey together and can’t wait to see what the next Softeon Fulfill will bring!
