Hensley Beverage Company

Phoenix, Arizona
Distribution Centers
Lorem Ipsum
Casey's General Store Case Study

Business Overview

Hensley Beverage Company was born in 1955 with just fifteen employees in Phoenix, Arizona distributing Anheuser Busch beer
Today Hensley has over 1,000 employees and is one of the largest family-owned beverage distributors in the country
Hensley is committed to selling world-class beverages, and has expanded their products to include craft beers, fine wines, spirits, and non-alcoholic drinks as well
In addition Hensley is dedicated to treating both their employees and customers like family and giving them the utmost respect, as well as being a philanthropic company committed to reducing drunk driving and alcohol abuse


Required a WMS that could efficiently do the picking and load planning operations for beer and wine in real-time mode; they also needed to balance inventory across the various locations 
With the continued complexities of managing SKUs and multiple warehouses, Hensley was looking for an integrated solution with a strong WMS and integrated RAS and DSD solutions
Required a top-notch RAS solution that Softeon could provide to manage their routes and provide great solutions for AR, AP, GL reporting, and complex pricing models
Needed to be able to adapt to developing needs and form a true partnership



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