In a recent LinkedIn Live discussion hosted by Sarah Barnes-Humphrey, Jim Hoefflin, CEO, IFS Softeon and Lance Olmsted, CRO, M&A Group, IFS came together to explore what it truly takes to achieve end-to-end supply chain excellence in an era defined by AI, automation, and increasing complexity.
Warehousing as the Strategic Engine
Today’s supply chains face persistent challenges: siloed systems, legacy technologies, inconsistent operational models, and limited visibility. These issues don’t just impact warehouse performance, they ripple across the entire network.
Jim Hoefflin explains how warehouse execution is central to solving these challenges, and why modern WMS strategies are critical for enabling scalability, efficiency, and real-time decision-making.
Moving Beyond Buzzwords: What AI and Visibility Really Mean
While “AI” and “visibility” are widely discussed, the conversation digs into what they actually look like in practice. From smarter orchestration to real-time operational intelligence, the focus is on how businesses can move from fragmented execution to unified, data-driven operations.
Automation, Robotics, and Reality
Automation and robotics are transforming warehouse operations, but many organizations are still navigating early-stage adoption. Jim Hoefflin and Lance Olmsted discuss what companies are seeing in the field, from excitement and investment to the realities of implementation and the factors that determine success or failure.
The Unique Complexity of 3PLs
Third-party logistics providers operate in highly dynamic environments with constantly changing customer requirements. The discussion highlights why 3PLs require a different approach to technology, flexibility, and execution, and what “gold standard” performance looks like in this segment.
Collaboration Driving the Future
A key theme of the conversation is collaboration. Together, Softeon and IFS are enabling stronger, more connected supply chain ecosystems that help organizations break down silos and unlock end-to-end value.
Watch the Full Conversation
Learn how leading supply chain experts are redefining warehouse execution and driving the next era of operational excellence.
Watch the LinkedIn Live replay to learn more about AI, visibility, and the future of warehousing.
If you’re attending the Gartner Supply Chain Symposium/Xpo™ 2026 conference next month, come see us at Booth #345. We’d love to show you how IFS Softeon is helping organizations move beyond siloed operations and unlock the full potential of warehousing as a strategic engine.
