2025 was a year of expansion for Softeon across Australia and New Zealand. Check out some of Softeon’s 2025 highlights and a sneak peek into our 2026 plans.
New Partnerships
ASCLA: Softeon has renewed as a National Partner in the Australasian Supply Chain & Logistics Association (ASCLA), formerly known as SCLAA, continuing our significant commitment to delivering innovative supply chain solutions across the region. ASCLA is the number one and largest association across Australia and New Zealand with over 9,500 members and industry contacts.
Extolla: This strategic partnership extends our reach in the region and strengthens the implementation ecosystem for customers seeking advanced supply chain execution capabilities.
FourPL: Softeon and FourPL’s partnership enhances warehouse and fulfilment operations across Australia. By combining Softeon’s scalable WMS technology with FourPL’s supply chain expertise, the alliance delivers more efficient and adaptable solutions for ANZ businesses.
New Customers
- B dynamic Logistics: Softeon welcomed B dynamic Logistics to the Softeon customer community, supporting their growth with scalable fulfilment and warehouse execution capabilities.
- CoolDrive:
Events & Engagements
2024 Foundation Event (Leading Into 2025):
Supply Chain Summit VIC — held in late 2024, this event served as the kickoff for our ANZ event calendar, setting the stage for our expanded presence at key Supply Chain events in 2025.
2025 Events:
Supply Chain Summit NSW — Following the VIC event, Softeon sponsored the Supply Chain Summit NSW in June 2025 to connect with supply chain leaders.
ASCLA Webinar — AI and the Future of Warehouse Labour Management — 24 June 2025
Softeon’s Director of Solutions Consulting, Paige Wilkinson, explored the rapidly emerging role of AI in modern warehouse labour management to over 135 registrants.
Key Takeaways included:
- How AI-driven technologies are transforming labour dynamics, enhancing productivity, and redefining human roles in the warehouse environment
- The practical applications of AI, including orchestration with automation, planning, performance reporting, and predictive analytics
- The balance between technological innovation and human workers
Link to Watch the Webinar Recording: https://www.youtube.com/watch?v=r0w30iPJC5s&feature=youtu.be
CeMAT Australia 2025 —22–24 July 2025
CeMAT Sydney was a major highlight of the year, strengthening market awareness and generating strong lead activity.
Highlights
- Speaking Session by Patrick Maley, Chief Revenue Officer: “Cut Through the Hype: A Practical Guide to Robotics.” Patrick discussed Softeon’s Robot & Goods to Person Evaluation Framework, designed to help companies avoid common pitfalls, identify the right solutions, integrate robotics with software, and align on key goals and metrics for success.
- Softeon Limitless Lounge: Softeon sponsored the “Limitless Lounge” bar area and Networking Drinks at CeMAT 2025, reflecting our tagline “Limitless Delivered” for our dedication to creating limitless opportunities for our customers and their warehouses. Softeon also sponsored the official CeMAT Networking Drinks Event on 23 July, a very well attended reception open to all delegates, attendees, and exhibitors!
- NFL Giveaway: Next to our Booth #T10 and the “Softeon Limitless Lounge” we hosted the Softeon “Gridiron Challenge” encouraging visitors to test their American Football skills with a chance to win two tickets to the first ever regular season NFL game to be hosted in Melbourne in August 2026. This activation drove heavy traffic to Softeon’s booth and allowed us to connect to even more industry leaders!
Supply Chain Summit VIC — November 13, 2025 Returning to Victoria one year after our kickoff event, Softeon reinforced its commitment to ANZ supply chain optimisation. Our engagement focused on AI-enabled execution, automation integration, and customer success stories.
Looking Ahead to 2026
ASCLA Webinar, 4 February 2026: Eric Maldonado, Softeon Senior Solution Consultant, will discuss Growth Through AI and Automation in the Warehouse.
We participated in a thought-leadership session expanding on AI, orchestration, and operational optimisation. Tune in on February 4th, 2026, at 10:00AM AEST. Watch the recording here!
Future Events:
Supply Chain Summit NSW 2026
Supply Chain Summit VIC 2026
CeMAT Melbourne 2026 —23–25 June 2026
Planning for an even bigger and better presence at CeMAT is underway, including an NFL tailgate-themed experience. We are excited to host a pregame event at a local bar before the game, featuring prizes, food, drinks and more! Similar to last year, we will be sponsoring the Softeon Limitless Lounge and CeMAT’s Official Networking Reception during the show.
We will continue to increase our participation in industry events to grow our connections in the region.
Summary
Softeon experienced a year of strong strategic growth across Australia and New Zealand, driven by new partnerships, high-impact events, and meaningful customer expansion. With an ambitious 2026 pipeline, including CeMAT Melbourne and a strengthened ASCLA collaboration, the company is well positioned to continue its momentum across the ANZ region.
To learn more about Softeon, send us a message.
