Mark Fralick, Chief Technology Officer at Softeon, was featured on an episode of Beyond the Barcode, the podcast hosted Tompkins Solutions Vice President of Partner Solutions Tony Del Cid. The episode, titled Modern Warehouse Orchestration with Softeon, dives deep into the evolving landscape of warehouse technology and how modern orchestration is redefining fulfillment operations.
Tompkins Solutions is a leader in network optimization, warehouse design, automation technology and material handling systems integration. They offer true end-to-end innovative supply chain solutions that enable our clients to achieve profitable growth and long-term success.
In the conversation, Mark discusses the shifting needs of today’s supply chain leaders and how flexibility, speed, and seamless integration are essential to staying competitive. He explores how Softeon’s architecture is built to support true warehouse orchestration and how that enables supply chains to move from reactive to proactive operations.
“The warehouse is about flow, not speed.”
Mark Fralick, CTO, Softeon
“A good WES helps you manage competing priorities, like staging lanes and resource constraints, in real time. The idea that one vendor controls the entire floor is outdated. You need to support different automation solutions working together—AI, robotics, traditional systems—all coordinated around throughput and SLAs.”
Listeners will gain insights into:
- The difference between warehouse execution and orchestration
- Why traditional WMS approaches are no longer enough
- How Softeon is helping customers modernize without disrupting operations
- Real-world strategies for achieving agility and control across complex fulfillment environments
This episode highlights our ongoing collaboration with Tompkins Solutions, who share our vision for a more intelligent, connected, and agile warehouse ecosystem.
For more information on how Softeon is shaping the future of the next-generation of supply chain solutions, contact us today.
