Softeon Fulfill Focus 2025, our virtual user conference, brought Softeon experts and the user community together for a powerful half day event. The event delivered a blend of product insights, customer stories, and thought-provoking discussions on the future of warehouse technology and innovation.
Opening Remarks
The event opened with a welcome message and update from Softeon CEO Jim Hoefflin. He set the tone with appreciation for the growth of both Softeon and the companies we partner with. The CEO noted that the goals for all parties are aligned towards continued growth and excellence.
“We’re planning and looking ahead to what we are going to do to push us even higher. We are going to accelerate the notion of moving faster.”
Jim Hoefflin, CEO, Softeon
Topics discussed included:
- The importance of listening to customer feedback
- An affirmation of the company’s commitment to innovation and delivering value
- An update on Softeon’s partnership ecosystem
Supply Chain Trends
The next session featured Softeon CTO Mark Fralick and Softeon Director of Solutions Consulting Paige Wilkinson. The duo discussed trends in the supply chain space today, namely AI.
Topics discussed included:
- The different types of AI that are being utilized in the supply chain
- How the concept of the Massively Observable Warehouse provides valuable data for AI models
- Softeon’s AI framework known as the Softeon AI Layer (SAIL)
Product Roadmap
Softeon VP of Product Management Suresh Bhaskaran presented on Softeon’s release methodology and product roadmap. He also shared how the Customer Advisory Board is contributing to new feature ideas based on real-world operations experience.
Themes from the product roadmap included:
- Improvement to design and customer experience
- New product integrations aimed at improving interoperability
- Enhanced automation and AI-powered capabilities
Customer Panel
The final full session featured a customer panel moderated by Softeon VP of Account Management and Customer Success Jack O’Malley. Participants shared real-world perspectives on the journey to supply chain excellence.
We are thankful to the logistics leaders from Saddle Creek Logistics, Flex Logistics, and Conectiv Supply Chain Solutions who took part. The panelists highlighted how they’ve used Softeon to improve agility, visibility, and growth.
The event concluded with an engaging Q&A session led by Softeon CRO Patrick Maley.
