Hoffman Beverage Company has been an exclusive Anheuser-Busch wholesaler...

[video src=https://www.youtube.com/embed/KyMisCX6ETw preview-image=/images/video/the-hoffman-beverage-story-video-preview.jpg title=The Hoffman Beverage Story /]

Business Overview

  • Marketplace leader in beverage distribution based in Virginia Beach, VA
  • Hoffman Beverage Company has been an exclusive Anheuser-Busch wholesaler since 1933
  • Annual sales of more than 5 million cases
  • Serves the Southern region of Virginia with approximate population of 1.6 million

Business Objectives

  • Required business migration to pre-sale business model
  • Needed to improve efficiencies in the floor: picking, receiving, replenishments, inventory cycle counts, with
  • Previously cumbersome manual processes
  • Manual environment was extremely labor intensive and difficult to manage


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  • Migrated to a completely paperless and wireless environment
  • Increased per-person efficiency by 60%
  • Increased overall distribution productivity by 35%
  • Provided real-time tracking and accounting capability
  • Shorter ramp-up time for new and temporary employees