Building Direct to Consumer Fulfillment Capacity and Capabilities
06.09.21
Direct to consumer or DTC strategies are very popular right now in retail and consumer goods companies. It’s easy to understand why, especially for consumer goods companies. Start with the continued soaring growth of ecommerce. After what seemed then robust ecommerce growth in the US of 14-16% annually for many years, in the stay at home economy of 2020, that growth rate soared to 44.5% in Q2 of last year, 36.6% in Q3, 32.1% in Q4, and 39.1% in Q1 2021, according to data from the US Census Bureau. No company wants to miss out on that megatrend.